Redefining Ultra-Light

Gear with Gramino

Crafting a new brand identity and web design for a leading ultra-light mountain gear company.

Client

Gramino

Industry

Travel

Year of realization

2024

In cooperation with

CONTEXT

Gramino, a leader in ultra-light mountain gear, sought a complete rebranding to enhance their visual communication and market differentiation. We provided a full brand strategy, created brand assets, and designed a new website which the client independently developed.

Strategy & Concept

Brand identity

UI & UX Design

CHALLENGE

The goal was to modernize Gramino’s brand identity and web presence to reflect their commitment to quality and innovation, distinguishing them in a competitive market.

SOLUTION

We developed a cohesive brand strategy and a new visual identity that resonated with outdoor enthusiasts.

The rebranding included a fresh logo, consistent brand assets, and a sleek web design. This transformation improved Gramino’s market positioning and visual consistency, making the brand more recognizable and appealing to its target audience.