Creating a bold and modern visual identity to launch Kingsbet as a key player in the competitive online gaming market.
Kingsbet
IT Recruitment
2023
-
Kings Entertainment Group, formerly known as King's Casino, is entering the online gaming sector with Kingsbet, a fully licensed online casino and sportsbook.
Targeting Czech Republic, Germany, and other international markets, Kingsbet aims to quickly establish itself as a prominent name in the online gaming space by offering a seamless and immersive gaming experience across platforms.
The goal was to craft a visual identity that bridges the worlds of online and offline gaming while setting Kingsbet apart in a competitive industry.
We needed to create a brand that captures the essence of innovation, entertainment, and trust while resonating with a diverse, international audience.
We developed a sleek and modern visual identity for Kingsbet, centered on their tagline of connecting online and offline gaming.
The logotype reflects this connection with the apostrophe in the shape of the star as a key element, seamlessly linking the two worlds. The star and diamond shape in the logo symbolizes the excitement and prestige of Kingsbet’s offerings. Beyond the logo, we delivered a comprehensive suite of brand assets, including online banners, social media templates, and custom 3D elements. Our work extended to collaborating with Zaraguza agency on an innovative TV spot, which was broadcast on multiple platforms in the Czech Republic. The TV spot offered a fresh, creative interpretation of Kingsbet’s name, ensuring a memorable impression on its audience.
With its striking visual identity and cohesive brand assets, Kingsbet is well-positioned to make a strong entry into the online gaming market.
By blending creativity, modernity, and a unique brand concept, our work ensures Kingsbet stands out as a dynamic and innovative player across its targeted markets.
PLAY REEL
COMING
SOON
SEE MORE
