RBP, the largest regional employee health insurance company in the Czech Republic, trusted us to craft a marketing campaign that reflects the rhythm of life—its highs, lows, and everything in between.
RBP
Security
2023
-
RBP serves over 425,000 insured clients, 70,000 payers, and 16,000 healthcare providers, offering its services through 39 contact centers across the Czech Republic.
As a trusted partner for life’s certainties and uncertainties, RBP wanted a campaign that communicates its commitment to its clients throughout their entire journey.
The challenge was to craft a campaign concept that stood out in a competitive tender while capturing the dynamics of life and RBP’s unwavering support.
The campaign needed to unify their visual identity and resonate across diverse formats, appealing to a broad demographic, from young families to the elderly.
We secured the project by winning the tender in 2022 with a bold and emotional campaign concept.
We developed the slogan: "Life moves forward, and so do we. RBP – Health insurance for certain and uncertain times," which encapsulates the natural ebb and flow of life and RBP’s dedication to supporting clients through all stages. The campaign’s visual centerpiece is a flowing line in RBP’s brand colors, symbolizing RBP’s consistent support throughout life’s journey. This elegant and versatile visual element added cohesion and dynamism to the campaign while reflecting the emotional essence of the brand. Our team delivered a wide range of assets, including landing pages, online banners, email signatures, print collateral like flyers, and large-scale OOH formats. Every piece was designed to ensure clarity, consistency, and emotional resonance.
Winning the tender and executing this campaign positioned RBP as a trusted leader in health insurance. By introducing relatable storytelling, dynamic visuals, and a clear message, we helped RBP strengthen their emotional connection with clients while unifying their brand identity across channels.
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