Ascend

(HEALTH & FITNESS)

(VISUAL IDENTITY)

(UX / UI DESIGN)

(FRAMER)

Ascend

(HEALTH & FITNESS)

(VISUAL IDENTITY)

(UX / UI DESIGN)

(FRAMER)

Creating a dynamic brand identity and intuitive web experience for a platform that connects athletes with expert coaching in endurance, Hyrox, and hybrid training.

(01 INTRO)

(industry)

Sport, Health, Lifestyle

(industry)

Sport, Health, Lifestyle

(strategy)

The goal was to create a brand and website that would clearly communicate ASCEND’s philosophy—progress, structure, and personal growth. The challenge was to design a platform that felt both inspiring and practical, making it easy for users to understand the training options, learn about the coaches, and sign up for a program suited to their goals.

(strategy)

(the team)

Linda Nováková (Design) Bára Čížková (PM)

(the team)

Linda Nováková (Design) Bára Čížková (PM)

(the team)

Linda Nováková (Design) Bára Čížková (PM)

The result is a strong, purpose-driven brand and an intuitive website that makes personalized training accessible. ASCEND now has a platform that not only reflects its mission but also connects athletes with expert coaching in a way that feels motivating and seamless.

(02 DIGITAL PRODUCT)

We created a bold and modern brand identity, with a logotype where the letter “A” symbolizes ascent and pushing personal limits. The website was designed as a clear and engaging presentation of ASCEND’s programs, guiding users toward the right coaching experience—whether they’re beginners seeking direction or experienced athletes looking for a strategic plan.