Cartop

2025

(CONSUMER BRANDS)

(BRAND IDENTITY)

(UX & UI DESIGN)

Cartop

2025

(CONSUMER BRANDS)

(BRAND IDENTITY)

(UX & UI DESIGN)

For Cartop, we built a new brand and website to make getting a new car as simple and transparent as booking a flight.

(01 INTRO)

(industry)

Automotive, Leasing

(industry)

Automotive, Leasing

(strategy)

We started by defining a brand direction that could make car leasing feel simple, fair, and modern, then built a website structured around trust and clarity.

(strategy)

We started by defining a brand direction that could make car leasing feel simple, fair, and modern, then built a website structured around trust and clarity.

(the team)

Daniel Borůvka (Design) Dušan Koňoš (PM)

(the team)

Daniel Borůvka (Design) Dušan Koňoš (PM)

(the team)

Daniel Borůvka (Design) Dušan Koňoš (PM)

We built a digital experience centered on trust and simplicity — clear car listings, transparent pricing, and an intuitive path from browsing to leasing, all in one seamless flow.

(02 DIGITAL PRODUCT)

The new identity brings a clean, confident visual language across the website, offer listings, and marketing materials — consistent typography, clear iconography, and a tone that puts transparency first.