Defense & Security Services

@ 2026

(DEFENCE)

(BRAND IDENTITY)

(UX & UI DESIGN)

(DEVELOPMENT)

Defense & Security Services

@ 2026

(DEFENCE)

(BRAND IDENTITY)

(UX & UI DESIGN)

(DEVELOPMENT)

For DSS, a Czech firearms manufacturer, we worked with Able to unify their visual identity, then built a new website to bring it into the digital space.

(01 INTRO)

(industry)

Firearms & Defense Manufacturing

(industry)

Firearms & Defense Manufacturing

(strategy)

We started by mapping DSS's brand across its divisions, then built a system structured enough to unify everything while leaving room for future growth.

(strategy)

We started by mapping DSS's brand across its divisions, then built a system structured enough to unify everything while leaving room for future growth.

(the team)

Pavel Alexa - Able (Brand identity refresh) Linda Nováková (UX/UI Design & Framer) Kateřina Kubišová (PM) Jakub Srněnský (Dev)

(the team)

Pavel Alexa - Able (Brand identity refresh) Linda Nováková (UX/UI Design & Framer) Kateřina Kubišová (PM) Jakub Srněnský (Dev)

(the team)

Pavel Alexa - Able (Brand identity refresh) Linda Nováková (UX/UI Design & Framer) Kateřina Kubišová (PM) Jakub Srněnský (Dev)

We built a digital experience centered on trust and simplicity — clear car listings, transparent pricing, and an intuitive path from browsing to leasing, all in one seamless flow.

(02 DIGITAL PRODUCT)

The new identity brings a clean, confident visual language across the website, offer listings, and marketing materials — consistent typography, clear iconography, and a tone that puts transparency first.