Dobrov & Family Group

(REAL ESTATE)

(VISUAL IDENTITY)

(UX / UI DESIGN)

(DEVELOPMENT)

Dobrov & Family Group

(REAL ESTATE)

(VISUAL IDENTITY)

(UX / UI DESIGN)

(DEVELOPMENT)

For Dobrov & Family Group, we built a unified brand system and website that connects diverse sub-brands while letting each one keep its own identity.

(01 INTRO)

(industry)

Corporate Group, Multi-brand Holding

(industry)

Corporate Group, Multi-brand Holding

(strategy)

We started by defining a system flexible enough to hold multiple sub-brands together, balancing unity with individuality, and sophistication with flexibility, so the identity could grow alongside the group.

(strategy)

(the team)

HODNĚ LIDÍ (Design) Jonas Arden, František Kašík, Ondřej Švec (Dev)

(the team)

HODNĚ LIDÍ (Design) Jonas Arden, František Kašík, Ondřej Švec (Dev)

(the team)

HODNĚ LIDÍ (Design) Jonas Arden, František Kašík, Ondřej Švec (Dev)

We designed and built a website that unifies DFG's activities visually and structurally — clear architecture, bold typography, a defined tone of voice, and detailed navigation built to scale with the group.

(02 DIGITAL PRODUCT)

The identity lives across sub-brands, motion, and the website — a dynamic system built from core geometric shapes, flexible enough to represent every part of the group while staying instantly recognizable.