HANGARGYMS

2026

(HEALTH & FITNESS)

(BRAND IDENTITY)

(BRAND GUIDELINES)

HANGARGYMS

2026

(HEALTH & FITNESS)

(BRAND IDENTITY)

(BRAND GUIDELINES)

For Hangar we unified their brand across every touchpoint, from posters and merch to wayfinding, creating one consistent identity across all locations.

(01 INTRO)

(industry)

Sports, Climbing

(industry)

Sports, Climbing

(strategy)

We started by auditing Hangar's existing brand across all their locations, then built a comprehensive brand guideline to unify their visual identity across every touchpoint — digital, print, and in-space.

(strategy)

(the team)

Linda Nováková (Design) Kateřina Kubišová (PM)

(the team)

Linda Nováková (Design) Kateřina Kubišová (PM)

(the team)

Linda Nováková (Design) Kateřina Kubišová (PM)

We delivered a complete brand guideline showing how to apply the identity across every context — from posters and merch to social content and wayfinding — so Hangar's team can use it consistently at every location.

(02 DIGITAL PRODUCT)

The identity draws directly from the gym itself — silhouettes of Hangar's own climbing walls, bold color blocking, bitmap textures, and cutout photography come together for a raw, energetic feel.