Real estate made simple & easy to understand

Buying or selling a property is a tedious process, filled with headaches and delays. Enter Indigo, an early-stage startup seeking to simplify real estate transactions for frustrated buyers and sellers. Indigo looked to our team for a visual identity and UX design that would bring to life their key value proposition: a peace of mind.

our process

About project

Client’s HQ

Czech Republic

Year of realization


The challenge

Indigo’s fresh brand identity would rollout across every digital touchpoint on desktop and mobile. Indigo brings a sense of ease to a traditionally stressful process, and the hope was to design a brand that would reflect simplicity. They needed the brand to speak for itself with a seamless user experience and visuals that brought peace and security to mind.

Our solution

Thinking of quiet, calm waters, we colored a soft—yet sophisticated— blue palette to inspire Indigo’s visuals. Modern typography speaks to Indigo’s innovative, all-in-one platform. We also consolidated the Indigo’s legal process into 5 simple steps, so sellers and buyers can quickly upload and access the documents they need. Now, real estate with Indigo is easier than ever.

What’s your big vision?

We can make it happen!