Indigo’s fresh brand identity would rollout across every digital touchpoint on desktop and mobile. Indigo brings a sense of ease to a traditionally stressful process, and the hope was to design a brand that would reflect simplicity. They needed the brand to speak for itself with a seamless user experience and visuals that brought peace and security to mind.
Thinking of quiet, calm waters, we colored a soft—yet sophisticated— blue palette to inspire Indigo’s visuals. Modern typography speaks to Indigo’s innovative, all-in-one platform. We also consolidated the Indigo’s legal process into 5 simple steps, so sellers and buyers can quickly upload and access the documents they need. Now, real estate with Indigo is easier than ever.