Na honu

2025

(EVENT)

(APP DESIGN)

(PROTOTYPING)

Na honu

2025

(EVENT)

(APP DESIGN)

(PROTOTYPING)

A hunting-themed quiz app that turned employee knowledge into a live finale under the open sky.

(01 INTRO)

(industry)

Gamification, Employee Engagement

(industry)

Gamification, Employee Engagement

(strategy)

We built the quiz around the brand's hunting legacy, creating a format that made every employee want to compete for a spot in the finale.

(strategy)

We built the quiz around the brand's hunting legacy, creating a format that made every employee want to compete for a spot in the finale.

(the team)

Linda Nováková (Design) Týna Kubáčková (PM)

(the team)

Linda Nováková (Design) Týna Kubáčková (PM)

(the team)

Linda Nováková (Design) Týna Kubáčková (PM)

We developed a mobile quiz app for the campaign, plus a custom Figma prototype used to control the live finale on stage — giving a seamless tool to host the final showdown.

(02 DIGITAL PRODUCT)

From in-app visuals to the live finale stage, every touchpoint carried Sellier & Bellot's hunting heritage — reinforced through Ondřej Sokol's hosting, on-site screens, and a festive picnic marking the brand's 200th anniversary.