Purple Group

2025

(FINTECH)

(BRAND IDENTITY & TOV)

(UX & UI DESIGN)

(FRAMER DEVELOPMENT)

Purple Group

2025

(FINTECH)

(BRAND IDENTITY & TOV)

(UX & UI DESIGN)

(FRAMER DEVELOPMENT)

For Purple Group, a global fintech ecosystem, we built a new brand identity and website to unify trading, payments, and ventures under one system.

(01 INTRO)

(industry)

Fintech, Financial Services

(industry)

Fintech, Financial Services

(strategy)

We translated Purple Group's complex, multi-company structure into a clear brand and website that presents everything as one connected system.

(strategy)

We translated Purple Group's complex, multi-company structure into a clear brand and website that presents everything as one connected system.

(the team)

Karolína Harmatová (Design & Framer) Dušan Koňoš (PM) Linda Nováková (Framer)

(the team)

Karolína Harmatová (Design & Framer) Dušan Koňoš (PM) Linda Nováková (Framer)

(the team)

Karolína Harmatová (Design & Framer) Dušan Koňoš (PM) Linda Nováková (Framer)

We designed and built Purple Group's website in Framer — a minimal, confident digital experience with clear hierarchy, structured around their ecosystem of trading, payments, ventures, and real estate.

(02 DIGITAL PRODUCT)

The new identity carries the same clean, confident language across the website, verticals, and investor communications — consistent typography and structure built to represent a growing, connected group.