Outsourced e-shop logistics

that think outside the box

One of the three largest Czech fulfillment providers, Skladon delivers e-commerce goods to over 170 countries around the world.

Client

Skladon

Industry

Logistics

Year of realization

2022

CONTEXT

Skladon stores and ships products for brands like Kilpi, Skinners or Sportisimo out of an impressive 16,000 square-meter warehouse in Ostrava.

Brand identity

CHALLENGE

Delivering a compact brand package.

Skladon already had a smart logo with a visual pun in the “on” part. We were given a free hand in re-designing the rest of their visual identity, which at the time felt ready-made and derivative. Our task was to give it a signature brand look that will help this fast-expanding logistics partner stand out.

SOLUTION

Using the power of the square.

Because their business is all about the box, we took the square from Skladon’s logo and turned it into a dominant design element using a vivid, deep cerise pink. Skladon got a full set of 70 custom-made icons for easy visual communication, with the same pink detail in each. After that came a website facelift in line with the new design.

Testimonial

PATRIK SAID Blackfish is very creative and came up with very nice associations and ideas. Well organised and informed also in other fields than graphic design (such as overal marketing).

Patrik Babinec

CMO of Skladon

SUCCESS

In 2022, Skladon increased their turnover by 23 million CZK and launched partnerships with several household brands, getting closer to their vision of next-day delivery across Europe.