Capturing the essence

and energy of the game

Vítkovice Hockey Club is renowned for its strong tradition and rich history. By combining its power, pride and elite players, it retains the top position among best Czech hockey teams.

Client

HC Vítkovice

Industry

Sport

Year of realization

2022

CONTEXT

HC Vítkovice was our long dream project and our founders’ hometown team. Now, as the team’s main communication partner, we created the “Val na Vítky” campaign.

Campaign design

Marketing strategy

Video & photo production

CHALLENGE

Blackfish is thrilled to continue our work to engage fans, draw them to our coverage and help grow the game of hockey.

To promote the fastest sport on ice’s, “Val na Vítky” is the second creative campaign that has debuted since Blackfish and HC Vítkovice announced their cooperation, beginning with last year’s 2021-2022 season.

SOLUTION

“Val na Vítky” strengthens the message that the game has never been better and continues to evolve to captivate fans old and new.

With design, production and launch of the campaign, we sought to make HC Vítkovice not just the home of hockey, but the arbiter of all those things that make hockey, hockey.

Key visual for a campaign called Val na Vitky

Billboard with a key visual for a campaign called Val an Vitky

Testimonial

PETRA SAID Professional approach, tailor-made ideas, responsibility, hard work, willingness to negotiate and achieve the customer's goal, which they consider their own. That's Blackfish to us.